Top Tier Management Group Helps Secure Machel Montano at Essence Music Festival
April 29, 2022 (New York City )- Top Tier Management Group alongside Essence Music Festival is proud to announce Machel Montano will be performing at the Essence Music Festival in New Orleans, Louisiana. He will share the stage with many of the biggest music industry entertainers such as Nicki Minaj, Beenie Man, Kes The Band, and Mickey Guyton. The event also includes Janet Jackson, New Edition, Isley Brothers, Patti Labelle, and Wiz Kid. Essence Festival will take place on June 30th – July 3rd and is presented by Coca Cola.
Managing partner Hector Carter was contacted by Jameel Spencer and Loreal Lemond whom are co-producers of the Essence Music Festival with regards to their desire to add some of the best Caribbean talent to this year’s event and there is nobody bigger than the icon, Machel Montano, a 40 year veteran and ambassador of Soca Music.
“Montano’s appearance will draw thousands of Caribbean people from around the world. We are pleased to be able to assist with securing the deal. We firmly believe that in order for Soca music to continue to elevate we must ensure that our top artists gain access to mainstream Festivals like the Essence Festival. Machel has literally contributed so much to the Soca industry as a whole and will be the perfect addition to Essence’s main stage” says TTMG’s managing partner Hector Carter.
“My team and I are always looking for new ways to make the Essence Music Festival inclusive of the many talents from around the world. We’ve incorporated Caribbean artists and acts in the past, however, we wanted to do so in a bigger way for this years Festival. The addition of Trinidad and Tobago artist, Machel Montano is something we’re all excited about. The fact that he’s celebrating 40 years in the industry this year, as the biggest ambassador for Soca music, just adds to the celebration. We thank Top Tier Management Group for all of their help. This will be a performance that we know will shine a light on the Caribbean and all of its great talented artists” says co-producer of the Essence Music Festival, Jameel Spencer.
“40 years in the business has afforded me the opportunity to travel the world and to share a piece of our culture and heritage through music. Soca music is about the enjoyment of life, a celebration of freedom and I look forward to sharing this during the Essence Music Festival. To everyone that made this happen, you have my sincere thanks” says Montano.
About Top Tier Management Group (TTMG)
Top Tier Management Group (TTMG) is an entertainment and media strategic company that focuses on talent management, product marketing, distribution, and branding of products. For the past 25 plus years, TTMG has developed a corporate structure to revitalize products and talents to be successful in today’s competitive marketplace. Omar Stephenson and Hector Carter are the founders and managing partners of TTMG. They have over 25 years of experience in talent management, brand awareness, marketing, international concert promotions as well as consulting fortune 500 companies on integration marketing within specific ethnic populations. TTMG is also the sole Caribbean distributor of the world’s fastest growing Touch Vodka which is manufactured in Tampa, Florida. Touch Vodka is an artisan, ultra-premium vodka that is crafted from pure unfiltered and distilled only twice. Known as the “Liquid Aphrodisiac”, Touch vodka won a gold medal at the San Francisco World Spirits Competition.